It’s a long process and until all of the databases are updated (e.g. SAM, DUNS, SBA, VA CVE etc.) we’ll need to keep referring to ourselves as Ideal-ID LLC (formerly Intel-ID LLC). We thank you in advance for your patience and understanding.
Here’s what happened: in May 2018 I receive a letter from the Intel Corporation stating their concern with our Intel-ID name. They claimed that customers may confuse our services with Intel Corporation’s products and services or its brand.
We’ve had our Company name almost 2 years, all of our registrations are in our old name, and because we are so small, have never traded or competed with Intel Corporation and never will trade or compete with Intel Corporation we believed there was no chance ANY customer at any time would confuse our services with Intel Corporation’s products and services or its brand.
We also did not believe Intel Corporation could demonstrate any confusion or likely confusion among customers. Nevertheless, the last thing we wanted or could afford was to be in a dispute with Intel Corporation. While it very much felt like a large corporation with deep pockets taking unnecessary advantage of a very small WOSB/SDVOSB in a different line of business, we agreed to change our Company’s name. We’ve made the change in Delaware and it’s in progress in the state of VA. Next is IRS, SAM, VA CVE, our FCL, etc, etc.
Hopefully we’ll have everything ironed out before the end of the year.